Amathrendi kwaJohn Lewis: osofa abamhlophe, amakhabethe, ukusika amagobolondo.

Ukuthengiswa kosofa abamhlophe, isitoreji se-Instagram, kanye ne-seashell tableware kube ukunqoba kulo nyaka, ngokusho kukaJohn Lewis & Partners.
Embikweni omusha ka-John Lewis othi, "Indlela Esithenga Ngayo, Siphila Futhi Sibone Ngayo - Saving the Moment," umthengisi wembula izikhathi ezibalulekile zonyaka, okuhlanganisa ukuthi abantu bathenga kanjani futhi kungani abantu bethenga ngokusekelwe kudatha yokuthengisa, ubheka izitayela zokuthenga ezibalulekile ngo-2022. .
Ngokusho kukaJohn Lewis, usofa omhlophe wawungenye yezinto ezishisayo ezingu-10 "ezichaza unyaka" (kusuka ekwakhiweni kwangaphakathi kuya kumfashini ukuhamba), kanye nezibuko ze-champagne kanye ne-stwaware, ama-UGG, izesekeli zezilwane ezifuywayo, i-jeans yesoka, izingubo ezishintshayo ., abahleli, ama-adaptha ohambo, izigqoko nezingubo zokwakheka.
Kodwa uma kukhulunywa ngekhaya nengadi, yini enye ethola ukuduma kulo nyaka, futhi yini engasenamusa?
Ilungele ingaphakathi le-minimalist noma laseScandinavia, usofa omncane omhlophe qwa yisitatimende sesitayela esiphezulu.
UJohn Lewis uyachaza: “Ngonyaka odlule, ukusebenza bekuhamba phambili ngosofa osekhoneni.Kulo nyaka, konke kumayelana nomklamo omuhle.Usofa omhlophe uwuphawu lwesimo lwango-2022, futhi kunjalo, amakhasimende ethu enze isitatimende.Ngisho nekhofi elichithiwe kanye nosongo lwezidladla ezingcolile akukwazanga ukubavimba.
Ukubamba nokuzijabulisa kwasekhaya kunangaphambili.“Njengoba abayisithupha kwabayishumi bethu bechitha isikhathi esengeziwe besekhaya nomndeni nabangane kulo nyaka, izenzo ezincane ezinhle ezenza umthelela omkhulu ziya zithandwa kakhulu,” kusho uJohn Lewis.
Izitolo zomnyango zithi u-2022 unyaka “esigoduka ngawo futhi sishiye ihhovisi ehhovisi” njengoba sibuyela ehhovisi (ngisho noma umsebenzi oxubile usuyinsakavukela).Lokhu kusho ukuvalelisa kumadeski abekwe odongeni e-John Lewis.Akekho ofuna ukuhlale ekhunjuzwa ngomsebenzi wabo onamathiselwe odongeni.
Kulo nyaka, sizosebenzisa indawo eyigugu kumakhawunta ethu asekhishini, okusho ukuthi sipakishe amabhokisi ethu esinkwa emgqonyeni futhi sashiya isinkwa sethu esenziwe ekhaya ngaphandle.
Izinzwa ku-Instagram u-Clea Shearer kanye no-Joanna Teplin (abasunguli be-The Home Edit kanye nomhleli ochwepheshe we-A-lists) banyuse isidingo samaqoqo esitoreji sika-John Lewis izikhathi eziyisithupha."Eqinisweni, yonke indawo yethu yokugcina iphindwe kabili kulo nyaka," kusho uJohn Lewis.
Uyathanda noma uyazonda izingubo zoku-ayina?Hhayi-ke, ehhovisi, isidingo samabhodi oku-ayina sikhuphuke ngo-19% futhi.
Indlu yethu ayibukeki kahle nje kuphela, kodwa futhi inuka kahle.Isibonelo: Ukuthengiswa kwe-John Lewis Home Fragrance kwenyuke ngo-265%.
Ukupheka kwangaphandle nakanjani into entsha "ye-pop".Ngokufika kwabangane nezihlobo, izwe liyashisa, ukuthengiswa kucishe kwaphindeka kathathu (175%), kanti ohhavini be-pizza bakhule ngo-62%.UJohn Lewis waze waqala ukuthengisa ikhishi lakhe lokuqala langaphandle.
Ngokuqinisekile, ngezinye izikhathi kungase kube nzima ukuhambisana nazo zonke izitayela zakamuva, kusukela ku-cottage core kuya ku-goblin core, kodwa kulo nyaka i-crustacean core yazibamba.Intengo ye-tableware enesithombe samagobolondo ikhuphuke ngo-47%.
Umkhuba wezitshalo zasendlini ubambe iqhaza ngempela kule minyaka eyishumi edlule, ngakho-ke cishe akumangazi ukubona lokhu kukhula okuqhubekayo.Amakhasimende kaJohn Lewis adale i-oasis yokuzola ekhaya, ngokuthengiswa kwamabhodwe kukhuphuke ngo-66%, kodwa ezinye izindlela zokunakekelwa okuphansi, ikakhulukazi izimbali ezomisiwe nezitshalo zokwenziwa (kufika ku-20%), nazo zabonakala zidumile.
Ukuhlangana okusha kuka-John Lewis nokulala “kwe-boom”, nokuthathu kwabayishumi okuhlobene nokunqamuka kokuya esikhathini.“Amakhasimende afuna umatilasi ophelele, cishe ingxenye yesithathu yawo ifuna imikhiqizo yemvelo ezobasiza balale, kanti ingxenye yesine ifuna ukuphola ngokwanele ukuze isoze,” kuchaza uJohn Lewis.
Ngeke sibe nezinkomishi ezanele (noma mhlawumbe inkomishi yetiye noma ikhofi) ngoba ukuthengiswa kwezinkomishi zika-John Lewis kucishe kwaphindeka kabili.UJohn Lewis uphawula ukuthi lokhu kufakazela ukuthi kulo nyaka asigcini nje ngokuba nezikhathi ezibalulekile ezimpilweni zethu, kodwa kubalulekile ngokufanayo ukuthola isikhathi sokujabulela izinto ezincane.
Uqedile ukudla?Ukuthengiswa kwe-oven ye-Microwave kwehlile, kepha ukuthengiswa kwe-multicooker kukhuphuke ngo-64%.
Amasethi Efenisha Yendlu Yangaphandle Yase-China, Isethi Yengxoxo Yensimbi Emhlophe Yasefektri nabakhiqizi |I-Yufulong (yflgarden.com)

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Isikhathi sokuthumela: Sep-13-2022